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What Makes Us a Different Real Estate Broker

Our Mission Statement

To be the leader in savings, results and premium full service for real estate sales

• Home@Ease created a different management and incentive structure, and also leveraged the Internet and new software. The Company’s proprietary technology, marketing support, and training and brokerage resources result in a much more efficient system which lowers the per sale cost significantly – savings which can be passed onto the customer.
• Home@Ease is a pioneer in real estate. We introduced the $395 Flat Fee MLS Plan and a 1% Full Service listing with MLS exposure and because of that our clients have saved huge amounts of money.
• As opposed to an individual sales representative in a traditional realty company trying to do everything. Home@Ease Corporate Team has specific specialists and departments involved in every listing, overseeing marketing, customer service, operations and compliance so that our sales representatives can focus on what is important; the selling of your home at the best possible price.

Some additional information you should know about Home@Ease Real Estate Broker:

Note: check FAQ for additional information

Q – How long has Home@Ease been in business?

A – The company has been in business since 2000 and our Broker and Agents are all very experienced. We sell hundreds of homes each year, many of them within days of being listed. We have many satisfied sellers who gave their testimonials which can be viewed on our website.

Q – The large franchise companies have larger market share and company brand.

A – When it comes to selling your home, market share or company brand doesn’t matter because 90% of the homes are normally sold through another co-operating broker. As long as the cooperating broker earns the same (2.5%) commission as the other listings most buyer agents don’t care which properties their customer buy because they earn the same commission.

Q – How many houses has Home@Ease sold?

A – We have sold thousands of homes and sold Billions of dollars in real estate. We invite you to our website to view actual testimonials from our many satisfied sellers. While providing Great Savings, our “Premium Service” and Results are as good as the very top producers in the city. But in the end how many homes we’ve sold doesn’t matter once we’ve demonstrated competence, and our numbers plus client testimonials clearly demonstrate not just competence but excellence. It is rare for a real estate broker to have so many strong testimonials.

Q – Home@Ease doesn’t have as many sales reps as the large franchise companies.

A – The number of agents in the franchise doesn’t matter because 90% of the homes are normally sold through another cooperating broker. All agents within an office compete against each other anyway and they have no incentive to sell their own company listing. We have all the agents in the city working with us in selling your home since many of our sellers offer 2.5% commission for the buyers’ agent.

Q – Won’t some Agents try to boycott Home@Ease Listings.

A – All MLS properties are posted on the Internet so agents no longer control what properties the buyers can see. In fact, the trend has been that buyers are going directly to the listing agent because they want to save the 2.5% that normally goes to the buyer’s agent. The other benefit is that your property now has agents and buyers both looking at your property, which translates to more activity and perhaps a higher price. In addition, Home@Ease always advertises the property address in all our marketing including the Internet so we make it easy for buyers to find your home. The truth is more competitive brokers have helped sell more Home@Ease listings per year as time goes by. The reason is obvious. They still get their 2.5% if they find a buyer.

Q – A larger office with many agents will help sell the home faster because those agents work together.

A – Agents from the same office are really competitors, and they don’t care whose listing they sell because they make the same amount. You have approximately 30,000 agents in the Greater Toronto Area (GTA) working for you to sell your home when you list with Home@Ease, so a few tens or even hundreds within one office are not significant.

Q – The other agent says they’ll sell for more money than Home@Ease.

A – In the past there was a broker who in fact made that claim in an advertisement, but they’ve been told by the real estate ethics committee that it is untruthful and unethical to make such a claim. It’s unfortunate that some agents still make this claim. The truth is Home@Ease is more likely to get you a higher final sale price because of our Great Savings and Premium Full Services. At the same time, we can guarantee you will save on the commission with Home@Ease. Ultimately the market dictates the final sale price. Our goal is to advise you properly so you will attract a lot of buyers who want to view your home.

Q – Some agents do a lot of advertising of their listings

A – The majority of the buyer traffic (over 90%) comes from the MLS system because sellers are offering 2.5% to the cooperating broker. That’s a huge incentive. That’s why these agents cost a lot more and still is not any more effective at selling homes. If you compare you’ll find they have no significant difference in time to sale or sale price. We have Great Savings and Premium Full Services. We choose carefully to focus our money and time on what really counts – generating results, not just appearances.

Q – We don’t see a lot of your signs in the area.

A – Over 90% of the homes are sold through a co-operating broker. Most buyers’ agents are more concerned about the commission paid to the co-operating broker than what home their buyer decides to buy. Most buyers’ agents show the better priced homes first because it’s easier to make a deal instead of showing overpriced listings that need more work in negotiating. So number of signs in the area is insignificant when you understand how the real estate industry operates.

Q – What exactly is REALTOR.ca

A – REALTOR.ca is a Canadian-based website that consolidates property listings from all REALTORS® across Canada. More simply, it is one of the most powerful tools for selling a home. It gives your property strong national exposure to buyers.

Q – What exactly is the Multiple Listing Service (MLS)?

A – A multiple listing service is a collection of private databases used by real estate brokers who agree to share their listing agreements with one another to locate ready, willing and able buyers for properties more quickly than they could on their own. Brokers earn sales commissions from the sale of properties they listed and properties they help sell as a buyer’s representative. Multiple listing services are organized and operated by professional, licensed real estate agents. So what advantages does a multiple listing service offer to the consumer? As a seller, you can expose your property to thousands of potential buyers you would otherwise never reach. As a buyer, you enjoy the benefit of instant access to listings that match specified criteria, beyond price range and location. Maybe you want to see homes with a big yard, a garage and a lake view, or homes in a certain school district or close to public transportation. Many multiple listing service sites can also tell you how much you should expect to pay in real estate taxes, mortgage payments, and utilities on a particular property. This service has saved everyone involved in real estate transactions — buyers, sellers and their agents — time and legwork in sorting through the millions of properties on the market.

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